Is faster fashion really the cure for our consumer fatigue?

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Balenciaga. Spring 2016 catwalk

“Consumer fatigue” is fashion’s latest obsession. It’s generally interpreted – mistakenly – as consumers being tired of a product before it hits the stores, engendered by fashion’s system of presenting a catwalk collection and then putting the brakes on, making potential customers wait about four months (give or take) before the product is actually available to buy.

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